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About Us

With a love for clothing and children, owner Amanda Fowler saw a need for an upscale children's boutique in her beautiful southern city of Knoxville, TN. Having grown up in Atlanta, there was a plethora of children's boutiques, so buying the perfect romper or bubble was never a problem. Watson James was created in hopes of bringing a traditional Southern style back into the wardrobes of many children. Featuring jon jons, rompers, seersucker etc., along with many other classic styles from her childhood, Watson James hopes to satisfy your nostalgic memories and help create the sweetest new ones!